A simple hack to keep your music interesting. This video uses Music Master to do that.

I spent a day on the road with Alice Cooper when there was no one more famous. This is what it was like. It'll be what you think, and then totally not what you think. But for sure, it was an experience.

Answer this ONE hard question. If you lose your job and NO ONE is hiring people. What kind of skills do you actually possess to survive?

Blow past your rivals. Become something larger than life. Or at least the others on the radio. Do what Steve Harvey does. It's not what you think. But it matters.

3 successful, experienced, and very knowledgeable PD's unload about a ton of things every PD should think about and ultimately know to have success. Rob Farina, Mike Bendixen, and Rob Basile.

Lets take 2 different formats and turn them into one. You can do it with almost all genre's of music. But it's tricky. Lets go through all that.

Two major firings occurred yesterday in media on top of the hundreds going on every year just in radio alone. You need to protect yourself from someone else ruining your life.

Our new 'retirement' channel is: https://www.youtube.com/@laptopseniors/videos/@UC4CpNlt3-IzBs_XyZgc2lDA

Doesn't matter the job or circumstances. This ALWAYS makes your life so much easier. Pick a target an go for it.

Ever wonder when people are actually at their creative peak, age wise? It's probably not what you think. Something major to think about when you're hiring staff.

A fascinating, sad, and telling story of what it's like for a programmer trying to innovate with a new format.

We go through the Music Universes of the Top Hot AC radio stations in the U.S., and talk about what they do and play.

We go through the Music Universes of the Top Active Rock radio stations in the U.S., and talk about what they do and play.

We go through the Music Universes of the Top Classic Hits radio stations in the U.S., and talk about what they do and play.

Ever wonder about Country stations?? We go through the Music Universes of the Top Country radio stations in the U.S., and talk about what they do and play.

Let's go through the Music Universes of the Top URBAN radio stations in the U.S., and talk about them.

Let's go through the Music Universes of the Top URBAN radio stations in the U.S., and talk about them.

Let's go through the Music Universes of the Top AC radio stations in the U.S., and talk about them.

The specifics of testing music for a radio station from beginning to end. Plus how to interpret the findings.

There's a big difference between a business plan and a strategy. Learn the difference. Plus 2 real life radio examples of strategy in action. This would be Step 8 to figure out.

A look at today's Fred Jacob's Blog. How Paul McCartney thinks and programs his concerts like a radio PD.....should.

This is also Step #6 in what to do when you're the new PD. Plus what I think is the best music format. Why.....and how we got here.

Boundaries = Average. If you can grasp this video you can build remarkable radio stations. Period.

Your people make you a success. You can't get there without them. To do that you need to building a culture that outperforms.....and wins. Sometimes though, you have to be the bad guy for the good of the team.

Radio station programming involves money and that means budgets. Know what you're getting into by doing this.

A layman's description of the differences and impact of these two types of ratings surveys.

A Step by Step guide of what to do when you take a new radio PD job. This is step 1. This is the start of a series of lessons that specifically lay out what you should do.

I'll go through a bunch of websites dedicated to radio that have great data, and/or great blogs, information, or just programming thinking that'll help you be a better PD.

Firing people is brutal. Brutal on them, rough on you, terrible all around. But you can at least make it humane and something that a person can move on from easier. It'll still hurt, but less... hopefully. Let me take you through it all.

The voice is an instrument but only some radio DJ's use it that way when doing a show. It's a lost art because it's almost impossible with voice tracking. But you need to know how to do it. Here's some examples of what it can sound like.

3 Crazy hiring stories that worked out amazingly. But definitely not what they'll teach you to do in HR class. First of a two part series on hiring creative people.

How to build a library from a music research study, morning shows, talent, and more. How to program an AC radio station.

Gary's website is: garyberk.com His YouTube Channel: https://www.youtube.com/channel/UCzQKFzTpnVpgtaYtHUTTl8A

Quitting: Mistakes at work, your job, the game, and other things that don't make sense anymore to do. Plus 9 areas from a research study to help you THINK DIFFERENT.

The article: https://radioink.com/2022/01/11/music-radio-a-kingdom-of-gold/?vgo_ee=DylfuPgov2kUQh3B0bcpW4vy7T5YEJ8ohjC9vauJg30%3D

A look at all the Rock formats journey from start to now, the format splintering, and trends today. All with Dave Lange who's been programming rock for 4 decades.

Last in Contests & Promotions series. Literally how many promos & liners & ID’s & other things go with specific different types of promotions.

Number 2 in our Contests & Promotions Series. A Case Study of THE LAST CONTEST. Why, how, what, cost, with LOTS of audio and video. Plus how MTV gave away hundreds of thousands in prizing and yet actually made money by doing it.

How one person changed the radio and music industries and curated the soundtrack of an entire generation.

"Maybe only God has made more stars than Rosalie Trombley," said singer-songwriter Tony Orlando from his home in Branson, Mo., crediting her for his career and the careers of many others in the music industry.

Pretty heavy words from a TV & recording star, but then if you see the video you'll realize he's not embellishing.

https://www.rockhall.com https://www.rockhall.com/contact-us

We interview Dave Farough on programming an Alternative format, and his 5 Personal Skills that every PD should know and use.

Here's a taste of what I was thinking of doing on a new second channel. Personal stories from me, my co-workers, and others in the biz back then when radio was a lot crazier than it is now. Would love to hear if you'd watch it or not.

Your research budget for music is zero. What's the next best thing for your station? This lesson (and 41-B on the Musicomacademy Channel) shows you how to get researched music and rough category splits for your station for no money. But, it'll be a lot of work.

Some insight into how you as a PD can help your GM get to view you better. Two GM's talk about radio. One, who came up through sales and the other from programming.

For a GM hiring a PD or a PD hiring a music director. This is bar none, the best way to go about it. It takes time but will totally eliminate 'surprises' down the road when you find out your new PD or MD does not think like you thought they did. Plus other programming info to help you know your music inside and out.

We'll go through dayparts on this lesson and talk about the usual things that come up and you should be aware of. And...some personal history to share that I think will help you down the road or perhaps right now after you become a PD.

This is #4 of a series of many intertwined lessons that take us through all the pieces of making Hot Clocks and marrying them to Categories. Last lesson was on gold leaning stations, and specifically A/C.

On this one, we'll dissect one hour of Z100 in NY. Plus we'll go through formulas, spreadsheets, and all the calculations of figuring out the best sizes for your categories and how that relates to how many songs you play per hour and the repeat fallout that comes from all that.

This is #2 of a series of many intertwined lessons that take us through all the piecess of making Hot Clocks and marrying them to Categories. But we need to fill in the blanks with first steps like the two lessons so far.

On this one, there's all the math and examples so that you can understand why a reasonably tight music list makes sense. We'll go through it as if you have music research and what happens typically with your results, and for those of you who have zero money for research and use old music charts like Billboard or Mediabase....we'll cover off that too.

A different look at why you probably are paying your staff wrong. Let's take a step back and see if you're wasting money on their end or on your end.

The 'Logo' video I referenced is called: Pricing Design Work & Creativity https://www.youtube.com/watch?v=RKXZ7t_RiOE&list=WL&index=34&t=1956s

Ultimately the goal of a PD is to get listeners to love your radio station on a deeper level than just loving the music or one of your jocks. You want them committed to your station like someone who's committed to Apple products. Locked in. To do that you have to do something for the listener, not just the station. This is one of those 'somethings'.

There's lots of ways you can move the tempo up or down on your radio station using music scheduling software. This lesson goes through a few of the main ones that you'd use to initially set a station up for your starting point. Then listen, and adjust to whatever you're looking to hear from your station.

Your subconscious mind can actually help you program better. This is sort of a primer. In the next lesson, 24, we'll go into How to learn it. How to do it. How to listen to that voice in your head so that you become a better programmer.

We'll look at every music format playing current music and see what the 'norm' is. Then we'll directly look at spin data and I'll show you how to hack a station's rotations for free. Then, we'll actually answer the question, "How many spins is too many spins before I start wrecking my station?"

This will be our first dive into learning how music scheduling software works. We'll litterally be live using MusicMaster and I'll take you through entering songs into the system and setting up the system. This will be very basic and the first of many different sections of music scheduling software. We'll attack them little by little, one at a time. This is our first one.

First off we'll talk about liners; Why are they done? What that actually means. Then, we'll do liners and talk it through. Examples abound but more importantly throughout this lesson I'll explain to you why HOW you do liners is incredibly important for getting the most out of your air talent. Basically helping them be better because of what you do.

My thoughts on being the boss of people who work for you. Plus a lot of thoughts and quotes of very famous people about how they treat and think about the employess that work for them. This lesson is pretty much all you need to know about how to treat those people who actually make your job easier and better.

How do you prepare for a major ratings period? We'll explore the thinking and then delve into some strategies using DAYPARTING and PACKETING. We'll talk it through and then actually do it first hand on computer scheduling software so you can see it in action. Two concepts to know as we do a new more aggressive playlist for an upcoming major ratings period.

Every station picks current music and/or moves around their playlists every week. This is how to use the information at hand to arm yourself with good data to make good decisions. Next lesson we'll put Lesson 11 & 12 together and go through actually changing a playlist from this week to the next.

Early in my career I made a lot of dumb avoidable mistakes when trying to get that first PD's job. Lucky you though, because I'll take you through them so you don't make them too. Some are mistakes to avoid and and others are things to consider when trying to land a Program Director's job.

Here's a great article by Mike McVay on other things to do when you're on this path. I'll do more detail on these in a later lesson, but for now....they help. https://radioink.com/2020/11/23/becoming-a-program-director/

A step by step account of the process how radio stations pick songs to play on the radio. This is what actually happens. I'll put you in a music meeting for choosing new songs to play on the radio and take you through it point by point with all the thinking that goes on when choosing songs to play.

If you're in a band or a musical artist. I think you'll find this eye opening.

A Primer of the way current and gold music was played on CKLW and how you'd do it now on today's computer systems. This will get you started and set up for future lessons when we go much deeper into how you can shape a station's music to make it sound exactly like you want it to be. Once again this concept is exactly what will happen when we move over to computer software in later lessons.

A short history of radio programming and how radio went from free form 'do what you want' to specialized focused programming. This is how we got here and we owe it mainly to two creative risk takers who turned the norm on its head.

A continuation of Lesson one except that now we get into terms that pertain to programming a station, understanding ratings, research, and other concepts.